Metrics Coverage

Which KPIs from the Content Studio spec we currently track, by platform.

38%
33 of 88 platform-metrics
MetricInstagramFacebookYouTubeTikTok
Attract
Reach / Accounts Reached
Impressions(YouTube thumbnail impressions)
Impressions CTR
Views / Video Views
Unique Viewers
Profile / Page Visits
Follower / Subscriber Growth
Traffic Source Breakdown
Engage
Likes / Reactions(FB total only (not by type))
Comments
Shares
Saves
Engagement Rate
Watch Time
Avg View Duration / % Viewed
Audience Retention Curve
Completion Rate (Reel/Video)
Convert
Subscribers Gained / Lost
Link / Bio / Outbound Clicks
Website / CTA Taps
Saves (Playlist / Favorites)
Followers from Content
Tracked Not yet trackedOwned & Operated (web) metrics are not yet integrated. See the Overview for live values.